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Citroen in Russia Results 2013
This was at a specially convened press conference in Moscow told Jean-Louis Shamlu, CEO of Citroen in Russia.
In the second half of 2013 the proportion of C4 Sedan in
total sales was 41%, and in December, this figure increased to 48%. Moreover,
in the last month, the French managed to increase sales by 10% compared with
the same period last year.
The most popular models are also C4 hatchback (16%), Citroen
Berlingo (14%), with each of the versions is the leader in its segment
(commercial - 27%; passenger - 26%), C-Elyse and Jumper with equal shares by
12%. First place in sales of cars stuck behind the DS line DS4, which accounts
for 73%.
The share of commercial vehicles in 2013 rose from 15% to
17% of total sales. An important success factor is the ever-expanding range of
commercial vehicles on the basis of line Jumper. First of all, it is different
variants of buses and utility vans: bus urban bus for long-distance
communications, taxis, passenger vehicle 8 + 1 ambulance, isothermal van,
manufactured goods vans, tilts wagon body tilt.
Citroen in Russia: Results 2013
.jpg "Citroen in Russia Results 2013")
Citroen Jumper market share in 2013 was 10% in its segment,
and its sales in 2013 increased by 9%. In September 2013 the exhibition
"Comtrans" Citroën introduced Novik - Citroen Jumpy, this car takes
place between the Citroën Berlingo and Citroën Jumper and is intended to
strengthen the position of Citroen in the segment of commercial vehicles.
"We have set ourselves ambitious targets for 2014. Our
plan is to increase sales by 20%, amounting to about 35 000 vehicles. This will
be possible thanks to the growth in demand for Sedan C4, C-Elyse and Jumpy, as
well as by entering the market two new models: the C4 Picasso and Grand C4
Picasso. Particular attention is paid to the quality of service will be "-
commented Jean-Louis Shamlu.